Your marketing questions, answered.

Frequently asked questions

How do I know if my marketing is working?

The best way to measure marketing success is by looking beyond website traffic or social media likes. Effective marketing should generate qualified leads, increase enquiries, improve conversion rates and contribute to business growth. I help clients track meaningful metrics using Google Analytics 4, conversion tracking and performance reporting so every marketing decision is backed by data.

Do I need a marketing strategy before running Google Ads or Meta Ads?

Yes. Advertising without a strategy often leads to wasted budget. Before investing in paid advertising, it's important to understand your target audience, customer journey, competitive landscape and business objectives. A clear strategy ensures your advertising supports your broader business goals and delivers measurable results.

What does a marketing consultant do?

A digital marketing consultant helps businesses develop and implement strategies to attract more customers, generate qualified leads/sales and improve their return on marketing investment. Rather than focusing on a single channel, I look at the entire customer journey through your marketing ecosystem—from your website and SEO to Google Ads, Meta advertising, email marketing, CRM automation and analytics—to identify opportunities for sustainable growth.

What industries do you work with?

Over the past 20 years I've worked across a diverse range of industries, including retail, FMCG, construction, custom home building, modular housing, agriculture, real estate, hospitality, professional services and service-based businesses.

While every industry is different, the principles of understanding your customers, creating effective marketing strategies and generating quality leads remain the same.

Can you audit my existing marketing?

Absolutely. A marketing audit is one of the best places to start. I'll review your current marketing strategy, Google Ads, Meta advertising, SEO, website performance, conversion tracking, CRM and customer journey to identify opportunities for improvement. You'll receive practical recommendations that prioritise the changes most likely to improve your results.

How much should I spend on digital marketing?

Every business is different, so there's no one-size-fits-all answer. Your ideal marketing budget depends on your industry, competition, growth goals and customer acquisition costs. Rather than recommending a fixed percentage, I help clients invest where they'll achieve the strongest return while ensuring every marketing dollar is working effectively.

Do you manage Google Ads and Meta Ads?

Yes. I manage Google Ads and Meta advertising as part of a broader marketing strategy. This includes campaign planning, keyword research, audience targeting, ad creation, conversion tracking, ongoing optimisation and performance reporting. My focus is on generating quality leads rather than simply increasing clicks.

Can you help improve my website?

Yes. Your website plays a critical role in converting visitors into enquiries. I review website structure, messaging, user experience, landing pages, calls to action, conversion pathways and SEO to identify practical improvements that help turn more visitors into customers.

Do you offer SEO services?

Yes. I provide strategic SEO focused on improving your website's visibility in search engines and attracting qualified organic traffic. This includes keyword research, on-page optimisation, content strategy, technical SEO recommendations and ongoing performance monitoring. My approach is designed to support long-term business growth rather than chasing short-term rankings.

Which marketing platforms do you work with?

I'm experienced across a wide range of digital marketing platforms including Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, HubSpot, Klaviyo, ActiveCampaign, Canva, Squarespace, WordPress, Shopify, Google Search Console, Looker Studio and many other marketing, CRM and reporting tools.

Do you work with small businesses?

Yes. I work with businesses of all sizes, from growing local businesses through to established organisations. My approach is always tailored to your business goals, budget and stage of growth, ensuring your marketing strategy is practical, scalable and aligned with your objectives.

How do we get started?

Every project starts with a conversation. We'll discuss your business, current marketing, goals and challenges before identifying where I can provide the most value. From there, I'll recommend the best approach—whether that's a marketing audit, strategic consulting or ongoing marketing support.