My approach

Hi, I'm Erin, a Senior Digital Marketing Strategist with more than 20 years of experience helping businesses grow through smart, commercially focused marketing.

Over the past two decades, I've worked across both in-house leadership roles and consulting, partnering with businesses ranging from established local companies to growing national brands. My experience spans retail, FMCG, construction, modular and custom home building, agriculture, real estate, hospitality, professional services and service-based businesses, giving me a deep understanding of how different industries attract customers and drive sustainable growth.

As a former Sales & Marketing Manager for a medium-sized FMCG business, I know that successful marketing isn't measured by likes or impressions—it's measured by leads, sales and long-term business growth. That commercial mindset shapes every strategy I develop.

A woman with wavy, shoulder-length brown hair standing in an office. She is smiling and wearing a cream-colored blouse, beige pants, and a gold necklace. There are office items such as a laptop, notebooks, and a framed picture on the wall behind her.

I specialise in creating marketing strategies that combine Google Ads, Meta advertising, SEO, email marketing, CRM automation and conversion optimisation into a cohesive system that generates qualified leads and delivers measurable results. Whether I'm auditing an existing marketing strategy or building one from the ground up, my focus is always on making every marketing dollar work harder.

I'm experienced across a wide range of marketing platforms and technologies, including Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, HubSpot, Klaviyo, ActiveCampaign, Canva, Squarespace, WordPress, Shopify, Looker Studio, Google Search Console, Microsoft Clarity, Zapier and a variety of CRM, automation and reporting platforms.

My clients value having a strategic partner who can see the bigger picture while also being hands-on with implementation. I enjoy simplifying complex marketing challenges, identifying opportunities for growth and building marketing systems that continue to perform over the long term.

If you're looking for an experienced digital marketing consultant who combines strategic thinking with practical execution, I'd love to help you grow your business.

Why Work With Me?

Marketing should do more than generate clicks—it should help your business grow.

With more than 20 years of experience across sales, marketing and business strategy, I bring a commercial perspective to every project. I don't believe in one-size-fits-all marketing or chasing vanity metrics. Instead, I focus on understanding your business, your customers and your goals to develop strategies that deliver measurable results.

Strategic Thinking, Practical Execution

I combine big-picture marketing strategy with hands-on delivery. Whether you need a complete marketing roadmap, high-performing Google Ads campaigns, Meta advertising, SEO, email marketing or CRM automation, I can help turn strategy into action.

Commercially Focused

Having led marketing within an FMCG business and worked with organisations across multiple industries, I understand that every marketing decision needs to support business objectives. My recommendations are always grounded in return on investment, lead quality and sustainable growth.

Experience Across Diverse Industries

Every industry has different challenges, customer behaviours and buying journeys. My experience across retail, FMCG, construction, agriculture, real estate, hospitality and professional service businesses allows me to quickly understand your market and identify opportunities for growth.

Data-Driven Decision Making

The best marketing decisions are backed by data. I use analytics, tracking and performance insights to continually optimise campaigns, improve conversion rates and maximise your marketing investment.

A Genuine Partnership

I see myself as an extension of your team, not an external supplier. I value honest communication, transparency and long-term relationships, providing strategic advice and practical support as your business evolves.

Results That Matter

Whether your goal is generating more qualified leads, improving your return on ad spend, increasing website conversions or building a stronger marketing foundation, my focus is always on delivering work that creates meaningful business outcomes.

Ready to attract more leads, improve your marketing performance and build a strategy that delivers real results? Let's start with a conversation.

Book a discovery call

What People Are Saying

  • "Had always admired the marketing campaigns of Gippsland Jersey and when our business was lucky enough to do a collaboration with that company I found out that Erin was the brains behind a lot of their good work. Erin helped me refine and measure our marketing strategy. We concentrated on a more technical approach to Facebook Ads and how to focus more directly on our target demographic. Erin redesigned our clunky website too!“

    —Steve, Hugh Charles Clothing

  • "Erin is so knowledgeable, efficient and Lovely to work with.  I have tried a few agencies and when I was recommended Erin, she got straight to work sorting out everything. Couldn’t recommend Erin enough. "

    —Jess, Jessie E Makeup

“Marketing without data is like driving with your eyes closed”

Dan Zarrella

Chat with me

Every business is different, which is why I start by understanding your goals, challenges and where you want to grow.

Whether you're looking to generate more leads, improve your digital marketing performance or simply want a fresh perspective, I'd love to hear about your business.

Let's have a no-pressure conversation and explore how we can work together.

Free 30-min chat